Marshall & Stewart · West End Bed Company
Marketing Dashboard
Updated 8 October 2026 · Team meeting every Thursday, 10:30 · The Ambitions Agency
Latest News · September – October 2026
One showroom.
Full focus.
Full focus.
What’s happened
- King’s Road has closed. East Sheen is now our one showroom, and all our energy goes there.
- The clearance sale is done. Its campaign reached 2 million views and sent around 1,000 people to the website.
- East Sheen doubled its September turnover on last year.
- Designers keep walking in. Several visited last week for clients, including a Wimbledon studio that brought in Stormzy.
Coming up
- Ex-display sample sale at East Sheen, running into Christmas. Floor stock from every brand, immediate delivery.
- New Hypnos stock arriving to refresh the floor.
- Christmas magazine ad promoting the sample sale.
Agenda for Next Meeting
Thursday 15 October, 10:30
Every week
- Designer outreach and events
- Health and wellness outreach
- Newsletter
- News flow: what’s happened in the shop this week?
Follow-ups
- Website enquiries: is everyone now receiving them?
- Google review alerts: who gets them, and is Simon added?
- The challenging review: has the customer taken it down?
- Sample sale: start date and window banners.
- Craftsmanship hours per bed: still outstanding.
- Houzz profile: still outstanding.
Marshall & Stewart
Outreach Programmes
Ongoing
Designer Outreach & Events
Bringing interior designers to East Sheen and keeping them coming back with their clients.
This week: steady designer visits, including a celebrity client.
Next: invitations out for East Sheen; send a car if that’s what it takes.
Ongoing
Health & Wellness Outreach
Printed cards for chiropractors and other local practitioners to hand to their clients. The practitioner earns a finder’s fee on a sale; the client gets a free pillow.
Next: with more of the team in one shop, someone can visit local practitioners.
Monthly
Newsletter
One issue a month in Brent’s voice. Open rates usually 40–50%.
September: the clearance sale.
October: due this month.
They Ask, You AnswerOctober 2026
0 / 6
0%
Complete
Interview with Brent Mon 12 Oct, 10:30
Are Hästens Beds Worth It? · approved, Liyana publishing
Agency
Are Handcrafted Mattresses Better for Sleep Quality? · drafted, needs hours per bed · outline & questions →
Agency
How to Choose the Right Mattress (AI restructure, carried over)
Agency
Agency Tasks
TaskGet website enquiries to the right people
The info@ addresses failed our test on 8 Oct and the M&S enquiries address doesn’t exist. Nick is sorting it with Sanjay.
TaskGoogle review alerts to the right inboxes
Find where Google sends new-review emails; add Simon so low-star reviews are seen the same day.
TaskChristmas magazine ad
Brief agreed 8 Oct: ex-display sample sale, immediate delivery, ‘in your bed by Christmas’.
TaskSample sale: window banners and Meta ads
Messaging: refreshing the showroom with new beds and fabrics. Ads with Liyana.
TaskOctober newsletter
Due this month. September’s issue covered the clearance sale.
ArticleCheck Hästens Worth It goes live
Liyana publishing.
ArticleWest End Sleep Journal: first posts
Nick to chase Liyana; the blog still says ‘coming soon’.
Reporting
32
Articles Published
119
Google Reviews
all listings · to refresh
40–50%
Newsletter Opens
typical month
2M
Sale Campaign Views
~1,000 website visits
Recently Published
✓
How Mattress Quality Affects Deep Sleep and Recovery
1 Oct 2026
✓
The Complete Guide to Luxury Bed Linen
10 Aug 2026
✓
Why Does My Mattress Sleep Hot?
5 Aug 2026
✓
Savoir Beds Review: My Honest Verdict After 40 Years
29 Jul 2026
✓
Why You Wake Up Between 3 and 4 AM
22 Jul 2026
✓
Questions to Ask Before Buying a Luxury Mattress
15 Jul 2026
West End Bed Company
The retail arm at East Sheen. A lighter touch: website, reviews and the shared sample sale.
News
- The sample sale covers West End brands too, clearing the floor for new Hypnos stock.
- Hypnos visited the shop on 8 October.
- A Wimbledon design studio bought two Hypnos beds for a celebrity client.
Website
- westendbedcompany.com is live.
- The Sleep Journal (blog) still says ‘coming soon’. Liyana is adding the first posts.
- Google reviews, East Sheen: 89 at 4.8 stars.